Asos is an England-based online store specialising in fashion and cosmetic, founded in 2000 and headquartered in Camden Town, London. Asos offers a big lineup of brands, over 850 of them, as well as clothing and accessories under its' own brand, all shipped both to the United Kingdom and internationally, with multiple fulfilment centres in the UK, the United States and Europe.

About ASOS

ASOS was founded in 2000 by Nick Robertson, Andrew Regan, Deborah Thorpe and Quentin Griffiths. Originally, ASOS sold replicas of clothing from TV shows and movies - which is where the store got its' name for, as it originally was an acronym for "AsSeenOnScreen", with the tagline "Buy what you see on film and TV". However, as its' portfolio was expanding, both the tagline and the acronym's meaning became obsolete, leaving its' branding with just the acronym.

In 2004, ASOS started offering women's clothing under its' own label. From 2008 to 2010, ASOS used to offer kidswear, most of it also under its' own label, however, kidswear in general didn't turn a huge profit, which led ASOS to focus on its' core young adult fashion market.

ASOS started expanding its' borders, with international sites opening since 2010, in Germany, United States, France, Spain, Italy, Australia, China and, formerly, Russia. Around the same time, ASOS opened additional offices in the UK, the US and Australia.

With ASOS's main focus being online sales, they've also been focusing on online marketing, specifically for young adults. In 2009, ASOS claimed they had a 1:8 ratio between Twitter followers and Facebook fans respectively; complete with over 10% of sales done through email marketing. In 2012, the company launched #DIGIDATING, a game show series starring AJ Odudu, advertised as an Internet dating show with backstage drama involved. In 2017, they've launched an advertising campaign which encouraged Instagram users to post videos of ASOS products they've bought and feature them on Instagram Stories, under the hashtag #AsSeenOnMe. This particular campaign was a success, with 3 million people from the UK interacting with the advert video. ASOS also has a YouTube channel that features shows like Sneakers in 60 Seconds and How to Style, Face + Body, all hosted by famous fashion influencers.

The company also operates ASOS Marketplace, intended for "independent brands and vintage boutiques", of which there's over 900 from over 90 countries represented, most of them from the United Kingdom. ASOS have also partnered with Thrift+, a clothes reselling company, , that allows its' customers to provide second-hand clothing in exchange for Thrift+ credits, an ASOS voucher or a donation to charity. A similar charity-based partnership exists between ASOS and DPD.

For regular customers, ASOS offers its' yearly Premier membership, which claims to provide an all-year express, "hassle-free" delivery to its' subscribers.

How to track Asos order with eTracking

eTracking allows you to track all of your parcels in one place, with minimum effort: just paste the tracking number into either our webpage or phone app, we'll do the rest for you. With eTracking, there's no need to use a dedicated Asos tracking app for every different store anymore!

All you need to do to get Asos tracking details for your package is to paste the tracking number into the appropriate field and hit Enter, the webpage or the app will do the rest for you. Asos package tracking history is thoroughly described, with delivery statuses, carriers invovled and locations it's been in. As Asos parcel tracking is done globally and is followed in real-time, getting the most up-to-date status is not a problem at all.

Note that depending on the store and the shipping method, Asos may use different couriers for the transfer, whether they are local, international or store-specific. Most popular carriers used can be DHL, FedEx, UPS, USPS, DB Schenker, China Post or Royal Mail. Our Asos delivery tracking service should be able to show all of the above, and many more.

To further simplify the tracking process, if you have to follow multiple packages at once, all the time, consider getting our phone app, available on both iOS and Android. Simple Asos shipment tracking is only a couple of taps away from you!

Asos delivery service tracking

Every order in Asos is handled by various postal shipping and delivery services. Who's handling it depends on which carrier the seller is using and whether it's an international delivery or a domestic one. Certain originally domestic carriers, such as Deutsche Post DHL and Royal Mail, now operate worldwide. Certain stores, such as Aliexpress, have their own, internal postal service, Cainiao, to sort out all of they packages before they leave China and move onto transit.

No matter how far or close, eTracking is able to determine which courier is delivering the order and where exactly, as our Asos shipping service tracking has that capability. As always, it's included in the detailed Asos shipping status report.

Check Asos order status

If you have the need to track Asos order online, eTracking provides the most relevant, up-to-date info on its' current whereabouts and its' delivery status.

Asos shipping status updates in real time, nearly always without delay - as long as either the store or the services responsible for handling the package update it, too, as soon as possible.

What is Asos tracking number

Asos order tracking number is a unique ID of the package, used both by recepients and postal workers alike for ease of identification. Those depend on the courier handling it and the country it's arriving from, as they come in different formats, with S10 being the most internationally accepted one, starting with the recepient's country code, followed by eight unique numbers, one check digit and the sender's country code.

Domestic postal services and international carriers, as well as their sister companies, each have their own tracking number formats. Some of the more popular carriers use the following:

  • USPS: 20 digits; or 10 digits for Global Express Guaranteed(R);
  • UPS: United Parcel Service: 18 symbols, starting with 1Z and ending with a check digit;
  • DHL Express: 10 digits; otherwise, 000, JJD00, JJD01, JVGL or similar, followed by 8 digits;
  • DHL Ecommerce: GM, LX, RX or similar, followed by a unique ID from 10 to 39 digits;
  • Fedex: 12 or 15 digits;
  • China Post/4PX Express: same as the 9-digit format, but starting with the letters AQ.

How to find Asos tracking number

Asos package tracking number is usually provided by Asos itself after the order is confirmed and the parcel is sent off. Usually, to find it, all you need to do is check either the store's orders page, or the order confirmation email.

Where is the Asos tracking number, if neither of the above have it? Bear in mind that certain items require you to pay extra to provide detailed package tracking, or any kind of tracking at all, which might be why your package isn't present in most postal databases out there. If you're not sure, or if you're certain there is tracking attached to your item, make sure you check out Asos 's help pages or, if you still have no luck finding it, call Asos 's customer support.

ASOS tracking number format

The format of an international ASOS tracking number may vary depending on the location, as well as the courier in charge of delivery. Usually, the number consists of nine digits.